Timing, Luck and Logistics.

This project for Cub Cadet challenged us with five scenarios, revealing Cub’s ATV line in the real world remote environments sportsmen thrive in; places ATV’s naturally excel in, but grip trucks do not.

The West Virginia mountains supplied the perfect environment as well as a herculean challenge: Get the crew, machines, gear, props and personnel into isolated and remote areas that, by their sheer nature, are most attractive because of their inaccessibility.

With the support of the WV film commission, some dogged efforts by our production team and the help of a local whitewater rafting company we made it all happen; on schedule and at budget.